With the economy see-sawing the way it is, restaurants have had to change their approach in all aspects of the industry, including marketing, food sourcing, and menu options. Technomic, the leading foodservice research and consulting firm, has published their seven leading U.S. restaurant trends for 2012. Restaurant owners should pay close attention to this list and react accordingly. Here are a few of the trends predicted by Technomic:
• Social networking influence accelerates: Consumers increasingly trust friends and peers more than professional marketers. People are taking control of social media to share their restaurant experiences and opinions with the public.
• Customers want more information: Consumers want transparancy – disclosure of everything from calories and allergens on menus to labor and local sourcing practices.
• Operators try to resist discounting: The foodservice industry will continue to operate in a take-share environment, but discounting is cutting to the bone. To counter daily specials and other forms of discounting, operators turn to creative methods to reward their customers, like spontaneous free dessert.
If you’ve been thinking about changing up some aspects of your restaurant to address these changing trends, then come into One Fat Frog Restaurant Equipment, we’d be glad to talk with you about different ways to address these trends. One Fat Frog Restaurant Equipment has all of the used commercial restaurant equipment you need to switch up your kitchen! One Fat Frog Restaurant Equipment offers financing as well as package deals and quick cash deals towards the entire stock of used commercial restaurant equipment! Come into One Fat Frog Restaurant Equipment today!
One Fat Frog • 2416 W. Sand Lake Road • Orlando, FL • 407-480-3409